The Salvation Army will kick-off the Annual Red Kettle Christmas Campaign on Thanksgiving Day, November 25, with a nationally televised halftime performance by Grammy-winning artist, Keith Urban during the Dallas Cowboys matchup against defending Super Bowl champions, the New Orleans Saints.
This will mark the 14th year of the musical partnership between the Dallas Cowboys and The Salvation Army.
Since the partnership began in 1997, The Salvation Army has raised more than $1.3 billion in the red kettles to help serve those in need in local communities nationwide.
Previous halftime performers have included: Daughtry, Jonas Brothers, Kelly Clarkson, Carrie Underwood, Sheryl Crow, Destiny’s Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy Gillman, Clint Black, Randy Travis and Reba McEntire.
This year, The Salvation Army will be sponsoring contests including a chance to win two tickets to see the Thanksgiving Day game for top Online Red Kettle fundraisers.
More information is available at http://www.OnlineRedKettle.org.